June 2009 Archives

If you are a SEO professional one of the many parts of your job is actually measuring your success. Ok so your client is ranked on the first page of 'Maryland Personal Injury Lawyer' now, but what were they ranked when you started? What I do whenever I begin working with a new client is to take all their keyword phrases and see what their current position is. Then on a weekly basis I will run that report again and see our progress. How do we do this? Well we don't manually search Google fo reach keyword instead we use a great little program to do the work for us. Lets take a look

If you are a SEO professional or even if you are just doing SEO for your own web site, you need to track conversions. Conversions are the core of why we optimize sites. Conversions is a successful transaction through your site. Our firm focuses on helping attorneys reach more clients, so a successful conversion is when a client contacts our lawyers via a contact form. If your site is selling sprockets then a successful conversion is when a sale is made. This tutorial assumes you already are tracking conversions. What we want to do is know the exact number of conversions per traffic source. Google will tell you the percentage but not the number. I find this annoying and sometimes my clients want to know the numbers. Its a really easy method and I'll show you how I do it.