If you are a SEO professional or even if you are just doing SEO for your own web site, you need to track conversions. Conversions are the core of why we optimize sites. Conversions is a successful transaction through your site. Our firm focuses on helping attorneys reach more clients, so a successful conversion is when a client contacts our lawyers via a contact form. If your site is selling sprockets then a successful conversion is when a sale is made. This tutorial assumes you already are tracking conversions. What we want to do is know the exact number of conversions per traffic source. Google will tell you the percentage but not the number. I find this annoying and sometimes my clients want to know the numbers. Its a really easy method and I'll show you how I do it.
Traffic Sources
What we want to do is first click on 'Traffic Sources'. This will tell Google Analytics to show us the traffic we are getting, broken down by the different traffic sources. We then want to click on 'All Traffic Sources'. This will show us the search engine traffic, both organic and inorganic, refferral sites, direct visits, and anything else in between.
Once we are in Traffic Sources lets click on the Goal Conversions tab. This will show us the Goal Conversion percentages broken down by each traffic source.
Breaking it all down
For this day we have 263 visits sent to us by Google and a conversion rate of 2.66%.
Side Note: When looking at percentages, visits - pretty much any SEO data - please take into consideration that really a good week (or more) is needed to really get answers. Don't take a day or two and make a decision. Remember traffic can fluxate during the week and its (almost) always slower on the weekend.
What we are going to do is take this data and put it into an Excel spreadsheet, lets take a look.
What I did was simply multiply the conversion rate by the visits and we get the magic number ... 7. So Google's 263 hits turned into 7 successful conversions!
Email to a friend
Share on Facebook
Stumble It