We all know by now that Microsoft and Yahoo teaming up is now a reality. How will this affect your SEO practices? I know myself, primary I spend my time on and optimize based on Google. If another search engine does start to gain in popularity how will this affect you?
If anything, right off the bat pay per click campaigns would be to be adjusted. Right now I have a few clients that use Yahoo, however all of them use Google's pay per click system. With more competition we would have to increase our efforts to be sure practices made to optimize on one system doesn't adversely affect the other. The good news is we'll probably not going to have to worry about a 'Google killer' now or anytime soon. Microsoft has been trying for sometime now to take down Google. Purchasing Yahoo will certainly help but in my eyes, its not enough.
Read my original post about the Microsoft & Yahoo Deal
