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Take a look at a few firms that I'm following. Most of them have a really awesome icon that I made. When you click on a firm you will see a cool background and their contact info, etc, etc. Right now I'm using it as an extension to their blogs. I encourage my clients to blog about their areas of practice. Twitter then takes that information and passes it on to another network. That is the most powerful thing right now, taking your hard work and getting more out of it. Now that was a few months ago. Recently Google announced Twitter in search results, see the video here or read the announcement.

So now your Tweets could actually be in Google's web results. Isn't that our main goal? Pretty exciting. 

I have a few clients that are really taking advantage of videos and YouTube. Miller & Zois posts videos describing the effects of Yas / Yasmin, Greenberg & Bederman are doing the same. The questions for other law firms is this - why are you not on YouTube? It's free, its a huge network of people and YouTube videos are being returned with Google web search results. 

Do a search for a Maryland malpractice lawyer and there is a chance a video from Miller & Zois may show up. 

See the power in that? Real time updates on stuff that actually matters. This is where the power of Twitter actually really hits the real world. This is where Twitter dominates and nothing else comes close. 

Another story on how Twitter helped me. I was in New York at my apartment in Battery Park. I heard loud cracking noises in the sky and bright lights. I was thinking 'What the hell is that?'. So I went on Google and stalled ... What should I search for? Battery park? New York? That would only return web sites or News feeds that are often times hours old. So I went on Twitter and found many people 'Enjoying the fireworks in New Jersey' (which is across the river from my apartment). 

Twitter is awesome. Twitter with Google is super awesome. Oh yeah evidently Tweets will also be in Bing's search results, not that anyone uses Bing. 

If anything, right off the bat pay per click campaigns would be to be adjusted. Right now I have a few clients that use Yahoo, however all of them use Google's pay per click system. With more competition we would have to increase our efforts to be sure practices made to optimize on one system doesn't adversely affect the other. The good news is we'll probably not going to have to worry about a 'Google killer' now or anytime soon. Microsoft has been trying for sometime now to take down Google. Purchasing Yahoo will certainly help but in my eyes, its not enough.

Read my original post about the Microsoft & Yahoo Deal