Recently in Optimization Quick Tips Category

Don't Spam Google Local Business

By Tom Fitzgerald on February 9, 2010 2:29 PM | No Comments
I recently had a potential client ask me to help with their optimization. We all want to show up when someone does a Google search for our business area. More and more (and more) Google is showing Google Local Business results mixed in with web results. Along with the local results are a nice Google map showing their location. 

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Choosing and placing keywords

By Tom Fitzgerald on August 5, 2009 9:35 PM | No Comments

First things first with SEO, you really have to know what you are going after. OptiLaw handles law firm web site development and SEO for law practices. Lets say you are helping a law firm that practices personal injury cases and their office is located in Maryland. The first question is what phrases are you going to go after?

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Getting a conversion number from a percentage

By Tom Fitzgerald on June 1, 2009 6:44 AM | No Comments

If you are a SEO professional or even if you are just doing SEO for your own web site, you need to track conversions. Conversions are the core of why we optimize sites. Conversions is a successful transaction through your site. Our firm focuses on helping attorneys reach more clients, so a successful conversion is when a client contacts our lawyers via a contact form. If your site is selling sprockets then a successful conversion is when a sale is made. This tutorial assumes you already are tracking conversions. What we want to do is know the exact number of conversions per traffic source. Google will tell you the percentage but not the number. I find this annoying and sometimes my clients want to know the numbers. Its a really easy method and I'll show you how I do it.

Continue reading Getting a conversion number from a percentage.

Meta tags - Yes they are still used!

By Tom Fitzgerald on March 27, 2009 6:32 AM | No Comments
As a quick reminder I just want to go over meta tags. As a veteran with web sites I remember the early days of web design and search engines. Meta tags were the most important SEO tip out there. 'Hey I want to be #1 for Maryland injury lawyers', 'Ok just put in Maryland injury lawyer in your meta tags about a million times, oh yeah and be sure to put in paragraph after paragraph repeating those words over and over.'

Thank god those days are over. However meta tags aren't totally dead. Google's Webmaster tools gives you a lot of great resources and troubleshooting tips for your web site. One of them centers around your meta tags. Each page should have unique keyword and description meta tags. Don't worry if your pages are not all unique its ok - however the best practice is that each page does in fact have unique meta tags. Before you right click on this page I can save you the time - all mine are not unique.

It's still good pratice so if you have a big important site you are working on, it may not be a bad idea and check.

Keywords

There's a bit of debate on the best format for meta keywords. I personally feel they should be a small number and contain one word followed by a comma. For example

<meta name="keywords" content="maryland,lawyer,personal,injury">

This says first things first we are in Maryland. My law clients typically only practice law in one state. So the most important thing we want is location. Secondly we want Google (and the other search engines) to know that my client is a lawyer. From there we go into other details such as 'personal injury'. I would say a good number would be between 7 and 10 keywords. Please for the love of god do not spam it - it won't work. I also recommend not using whole phrases such as

<meta name="keywords" content="maryland injury lawyer, maryland injury attorney">

No! One word, followed by a comma then another word. Simple tip but it helps.
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